WW Refresh
Overview
As Weight Watchers rolled out their latest look and feel, I assisted with evergreen social assets using Adobe Illustrator and Indesign to reflect the company’s evolving tone and goal to showcase more emotional member stories, more transparency about weight loss and wellness, and more delicious food.
I updated previously created science illustrations with the refreshed color palette and font, and drafted a set of templates for transformations, mantras, and memes to be modified and featured across emails, weekly newsletters, articles, Instagram, and Connect, Weight Watcher’s members-only digital community.
Role
Graphic Design
Team
Alicia Curtis, Tom O’Quinn – Art Direction
Theresa O'Rourke – Copywriting
Libby VanderPloeg – Illustration
Year
2022
