Overview

I was assigned to promote a small business through an integrated marketing and promotional campaign. Upon contacting the founder and trained instructor of Karen’s Dance & Fitness, she had expressed wanting to gain exposure for her studio. I treated this opportunity as a paid, freelance role, and worked directly with her to brainstorm and evaluate the most effective methods to increase brand recognition and visibility, including web and social media assets, print ads, and merchandise.  She encouraged complete creative control, resulting in an entire visual rebrand and change of name, Yara. It’s an Arabic word meaning: little butterfly. Many people around the world believe butterflies represent hope, change, life, strength and endurance, which are all takeaways Karen expresses wanting for her clients and felt best fit her evolving brand.

Role

Visual Identity, Strategy, & Graphic Design

Team

Scott Warfel – Photography

Year

2015